The idea to create Baha Gia came to Bianca Lutfi, our Creative Director and Founder, in a shower one day. She wishes to create a clothing brand of easy, care-free, colorful dresses that brings joy to the people who wear them.

Driven by her love of timeless prints and bohemian style, she created Baha Gia with the vision of bringing ease and redefining the way clothing affirms the way women feel and look good.

Baha Gia is an Indonesian clothing brand that aims to stay true to its name and bring joy to everything that it touches.

Beautifully capturing the essence of the archipelago’s rich cultural tapestry. Each piece is a celebration of Indonesia's vibrant heritage, brought to life through confident. Bold prints that tell stories of the nation's diverse traditions and landscapes.

Baha Gia's designs are a fusion of urbah-bohemian style and cultural homage, making them a unique expression of gentle happiness.

Our Roots
Baha Gia (which is Indonesian for ‘happy’), was built upon this idea: bringing joy into the world, redefining Indonesian fashion to a global platform, while simultaneously reimagining traditional craftmanship with new and flourishing prints and artisanal details.

Bringing you along in a journey of an urban traveller, venturing the landscapes and culture of Indonesia with every collection.

Paying tribute to the enchanting diversity of Indonesian culture through its confident prints, floaty fabrics, and effortless femininity with the dream to bring Indonesian design to the world stage.